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More of White vs Fedor
July 11, 2009Imagine a pro quarterback with Peyton Manning's talent playing up in the Canadian Football League instead of the NFL. Or picture Tiger Woods shunning the PGA and all the major championships to star in the second-string Nationwide Tour.
It may sound ridiculous, but the fast-growing, wildly popular sport of mixed martial arts (MMA) is grappling with such an unthinkable, uncomfortable scenario.
And it couldn't come at a worse time. Just as the sport's premier league, the Ultimate Fighting Championship, prepares to stage its milestone UFC 100 event in Las Vegas this Saturday which is expected to attract more than 1 million pay-per-view purchases the top fighter in the world has no plans to participate. Instead of slugging it out in Sin City, Fedor Emelianenko, 32, will be training in a small Russian mining town 385 miles south of Moscow, preparing for an Aug. 1 pay-per-view fight in Anaheim, Calif., against former UFC champion Josh Barnett. Why isn't Fedor fighting for the more established brand? "The UFC wants his mind, his soul, his body," says Joost Raimond, chief operating officer for M-1 Global.
Fedor says White demanded that he fight exclusively with the UFC. Given his stake in his own promotion company, M-1 Global, that would have been a significant sacrifice. Fedor also insists the UFC would have virtually owned him if he won and would have been able to dump him if he lost. "If I was the UFC champion, I would never be able to leave the UFC," Fedor says. "The contract would just keep extending and extending. But if I lost, they could just kick me out of the UFC."
Further complicating matters, Fedor also specializes in another form of martial arts called sambo. This judo-like sport was developed for the Red Army after World War I and is now a Russian pastime. Under White's dictates, says Fedor, he'd have to stay away from sambo. "That's something I do for the pride of my country and is very important to me," says Fedor.
TIME asked White to respond to Fedor's accusations, and he pulled no punches. "Let me put it to you this way. I've done fight contracts with all the best fighters in the world," he said, working his way to the knockout blow. "With big huge superstars Brock Lesnar, Chuck Liddell, the list goes on and on. Who the f*ck is Fedor? Are you serious? The guys who fight for me have a chance to make a lot more money fighting with me than with anybody else. If he signed with us, he'd find his place in history, find out if he really is the best heavyweight in the world. It's all semantics. It's all bullsh!t." It wasn't the first time White had used fighting words. At a UFC-fight press conference in April, White said, "Fedor is not the best pound-for-pound fighter in the world ... Fedor is at a buffet somewhere in Russia."
So despite growing pressure from ultimate-fighting fans who want White to sign Fedor, it doesn't look like the pair will be doing celebratory vodka shots anytime soon. "Fedor doesn't make or break my business one way or the other, you know what I mean?" says White.
"The reality is, I don't need Fedor."
Still, over the long term, the Fedor-White standoff could leave mixed martial arts much like pro boxing, decimated by warring promoters and fighters, with talent spread across too many divisions for followers to keep count. After all, no sport can keep rolling in the dough if fans keep feeling shortchanged.
exerpts from: http://www.time.com/time/arts/article/0,8599,1909703,00.html?xid=rss-topstories
BlastRadius
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